Yes! I am drawing a comparison between stock markets and search engine optimization.
The big picture
So let us look at the larger picture, the biggest asset that one can create in today’s world is a “.com”. I look at google as the trading place for websites and I see “page rank” as the commodity. Every website on the planet is doing everything possible to build a higher page rank. But when the market crashes – penguin , panda and the likes ….they are lessons to be learnt.
The big traders
But before that, let us look at the big traders or the warren buffets of this world. Neil patel, Shaun Anderson, Jacob King are top search results when you type anything related to “seo”, try it!. The tips & tricks of these masters influence many websites. They have a lot of useful information that can take your website to the top 10 pages for your chosen keywords. But when you are building a sustainable business are you giving too much importance to the page rank? I’ll come back to it.
How to seo?
The knowledge that I am sharing here is entirely based on my experience with my startup, PoorWall.com. Yes! I am a solopreneur! and Yes! it has been tough. Now let us look at some factors that effect a website. Google has finally forced people to believe -“content is king” and I certainly believe so too. Why do you think all those big investment banks pay so much money to market researchers, their job is simply to build the most unique content, so the same goes for websites. Content could be your biggest asset on the internet. Parade your content and people are willing to like, share, follow, pin, spam and even hook up with you. By the way, did you like the cards graphic shown above. Yes! that is the kind of wall decor that you’ll find at PoorWall.com.
What is killing your website?
Backlinks-they will kill your website someday. All you need is google to find a new animal and a lot of websites will lose “page ranks” instantly. Now you need to be smart. Just like the stock market, when markets are risky, diversify!. Yes, create a portfolio of backlinks.
So where are your less risky links – the keyword here is “stick-to-your-niche”. Scout for guest posting, reviews, comments etc. to sites which offer a do-follow link. They should have a higher PR than your site, low other backlinks and no negative words. If you need help in finding such links then you must read my blog about how to find the World’s best search results. For all the out-of-the-box link building sources you must refer to Brian Dean’s latest.
Here are the risky ones. Blog comments – the spam doesn’t work anymore, network of blogs– I have nothing against it but I believe someone in google is going to develop an algorithm around it. There is an algorithm to predict betting in sports and frauds on casino tables so why not one for sudden rise in traffic from certain blogs, and now the guest post for seo – this is the first step of every digital marketing company on the planet. Things can really go wrong here. Can you believe someone actually send an e-mail to google to write a guest post for them.
When you do make mistakes. Exit! Remove those crappy links, do a better research to find better links. And do it over and over again till you die. Now I’ll come back to my question. Are you stressing too much about page ranks? Let us see – the biggest market crashes that caused many banks, countries and economies going bust has been caused by one and only one thing “word-of-mouth”. So a landslide can happen even when if you are a top ranking site. So how about solving a real-life problem efficiently for like shopping online –Amazon , or socializing- facebook and let people spread the word :)